Case Studies
Envirowise
Sector: Business to BusinessCampaign Objectives -
To introduce Envirowise and the concept of waste minimisation to key business decision makers. The campaign was aimed at encouraging recipients to take up Envirowise's free services to review and make recommendations on their current working practices. These recommendations highlight how they can improve their bottom line by making savings with more efficient waste and energy management.
We were appointed to run an integrated campaign targeting SMEs in the commercial sector to generate leads and to test, measure and learn in order to build upon success.
Challenges -
The need to deliver the message about minimising waste in the workplace that has relevance to the audience in order to overcome inertia.
Strategy -
A single minded proposition: 'minimise waste and save up to £1,000 per employee' that delivered a strong creative solution which was applicable across media channels.
The campaign theme – minimise waste, maximise profit – was brought to life through our creative solutions, which were created to make maximum use of the space available and produced in black and white to minimise cost.
Separate executions were used to target individuals and sectors within business to maximise relevance and minimise rejection.
Results:
- This campaign 'walked the walk' in both execution and creative approach
- Over 5,000 individuals engaged with Envirowise (11.3% response)
- Cost per acquisition of £21 per lead
- The first Fasttrack visit carried out in response to this campaign identified savings of £24,000 pa
- This campaign is predicted to generate an estimated £7.2 million savings
