Case Studies

Faithful+Gould

Campaign Objective:
Brief:
Re-brand F+G to raise profile and solve inconsistent brand application.

Response:
The challenges for the campaign are to:

• Audit, analyse, research and re-position brand to reflect positive, passionate and can-do attitude of expert workforce.
• Build on the relationship with parent company Atkins.
• Create new brand identity, collateral and brand guidelines.

Results:

• Synchronised global launch of new brand.
• More sophisticated relationships with key media.
• Major high impact pieces.
• More quality positioning commentary.
• 100% uplift in column inches.