Case Studies

Welsh Lamb

Brief:

To raise the profile of the new Welsh lamb brand.
To maintain/enhance current price levels for lamb.
To position products as high quality - limited, special.

Response

A TV ad which celebrates the unique Welsh climate and environment that produces such premium quality Lamb.
A supporting press campaign for both trade and consumer

Results:

This ad builds on the success of the previous ad which contributed to a 40% rise in sales of Welsh Lamb over the last two years.
TV ad has been on air for last two weeks and initial feedback from suppliers including Waitrose, from partners including local farmers also from Welsh Assembly Government, Visit Wales is extremely positive.

Case Studies