Case Studies

Oli

Brief:
  • Own democratisation of Fashion
  • Engage and delight our core audience "Mandy"
  • Make Oli the preferred direct destination for all fashion needs

Response
  • Fully integrated marketing communications programme from TV through to Direct Mail Online and experiential
  • Creative solution dramatises the very current trend - fashion democratisation
  • "Create you Collection at Oli.co.uk"

Results:
  • Sales volumes currently +15% over target
  • Average transaction value +65% over target