Scent Branding
Scent Branding is a discipline of ‘sensory’ or ‘experiential’ marketing that has allegedly become a $14 billion global market.
Increasingly, retailers and marketers are looking to enhance brand experience with total sensory branding, targeting all five senses in a concerted marketing blitz.
Apparently, there’s a 40% improvement in our mood when we’re exposed to a pleasant fragrance, and smell is linked to memory, memory to emotion, and memory to action. The use of scent branding in consumer purchasing environments has been shown to be influential in driving consumer purchasing.
A company called Scent Air has created a fragrance for use in Sony Style Stores to complement the shopping experience (a combination of mandarin orange, vanilla and cedar, in fact). Sony is also embracing olfactory persuasion in product launches, starting with the Sony Ericsson SO703i, aka the aroma phone. This unique product exudes a pleasant, relaxing smell and comes equipped with replaceable smelling sheets and is currently only available in Japan.
Increasingly, retailers and marketers are looking to enhance brand experience with total sensory branding, targeting all five senses in a concerted marketing blitz.
Apparently, there’s a 40% improvement in our mood when we’re exposed to a pleasant fragrance, and smell is linked to memory, memory to emotion, and memory to action. The use of scent branding in consumer purchasing environments has been shown to be influential in driving consumer purchasing.
A company called Scent Air has created a fragrance for use in Sony Style Stores to complement the shopping experience (a combination of mandarin orange, vanilla and cedar, in fact). Sony is also embracing olfactory persuasion in product launches, starting with the Sony Ericsson SO703i, aka the aroma phone. This unique product exudes a pleasant, relaxing smell and comes equipped with replaceable smelling sheets and is currently only available in Japan.