SmartNewHomes
SmartNewHomes, the wholly owned property website subsidiary of Trinity Mirror, which represents over 85% of all new homes for sale in the UK, has appointed Golley Slater as its creative agency.
Golley Slater, which last month announced it was to launch a London flagship office has been briefed to create TV, press, outdoor, trade press advertising plus DM for Smart New Homes which will focus on communicating why it’s a ‘smarter’ service.
Golley Slater is to be tasked with establishing the brand as thought leaders as well as market leaders. "Golley Slater's pitch featured the creation of a bespoke animation for the communication to create stand-out and assist recall in a traditionally conservative advertising environment. A range of executions focussed on individual key benefits under the pivotal positioning of ‘the smarter way to find a new home’", confirmed a Golley Slater spokesperson.
The UK’s leading website for new homes Smart New Homes represents over 85% of all new homes for sale. With the largest new homes buying audience in the UK, SmartNewHomes.com attracts more than 1 million searches per month. Customers who register on the website can take advantage of additional marketing services such as Email and SMS property alerts.
Smart New Homes offer customers the choice from over 120,000 new homes per year. Customers can search from over 120 developers and more than 4,000 developments across the UK.
Smart New Homes Overseas, First Time Buyer, Retirement and Investment sections carry property to cater for individual lifestyles.
SmartNewHomes is a wholly owned subsidiary of Trinity Mirror. Trinity Mirror plc is the UK’s largest newspaper publisher, and operates a portfolio of more than 500 media brands.
The Group publishes five UK and Scottish national titles - Daily Mirror, the Sunday Mirror, The People, the Daily Record and the Sunday Mail and 240 regional titles including the Liverpool Echo and The Birmingham Mail.
The newspapers reach 42% of the UK adult population around 20m people weekly. Trinity Mirror owns Email4Property Ltd, a leading Internet directory service and marketing tool for estate agents. Email4Property is managed by Smart Media Services Ltd.
Email4Property operates over 2,000 property websites, each dedicated to a town or area in the UK. The site promotes local estate agents’ own brands and connects property-seekers with appropriate estate agents through the web, email and phone.
Email4Property currently receive over 1 million visitors per month.
In addition, Trinity Mirror is a major shareholder of Fish4.co.uk and operates 48 local and regional websites.
Golley Slater, which last month announced it was to launch a London flagship office has been briefed to create TV, press, outdoor, trade press advertising plus DM for Smart New Homes which will focus on communicating why it’s a ‘smarter’ service.
Golley Slater is to be tasked with establishing the brand as thought leaders as well as market leaders. "Golley Slater's pitch featured the creation of a bespoke animation for the communication to create stand-out and assist recall in a traditionally conservative advertising environment. A range of executions focussed on individual key benefits under the pivotal positioning of ‘the smarter way to find a new home’", confirmed a Golley Slater spokesperson.
The UK’s leading website for new homes Smart New Homes represents over 85% of all new homes for sale. With the largest new homes buying audience in the UK, SmartNewHomes.com attracts more than 1 million searches per month. Customers who register on the website can take advantage of additional marketing services such as Email and SMS property alerts.
Smart New Homes offer customers the choice from over 120,000 new homes per year. Customers can search from over 120 developers and more than 4,000 developments across the UK.
Smart New Homes Overseas, First Time Buyer, Retirement and Investment sections carry property to cater for individual lifestyles.
SmartNewHomes is a wholly owned subsidiary of Trinity Mirror. Trinity Mirror plc is the UK’s largest newspaper publisher, and operates a portfolio of more than 500 media brands.
The Group publishes five UK and Scottish national titles - Daily Mirror, the Sunday Mirror, The People, the Daily Record and the Sunday Mail and 240 regional titles including the Liverpool Echo and The Birmingham Mail.
The newspapers reach 42% of the UK adult population around 20m people weekly. Trinity Mirror owns Email4Property Ltd, a leading Internet directory service and marketing tool for estate agents. Email4Property is managed by Smart Media Services Ltd.
Email4Property operates over 2,000 property websites, each dedicated to a town or area in the UK. The site promotes local estate agents’ own brands and connects property-seekers with appropriate estate agents through the web, email and phone.
Email4Property currently receive over 1 million visitors per month.
In addition, Trinity Mirror is a major shareholder of Fish4.co.uk and operates 48 local and regional websites.