Tiger Beer
Tiger Beer is to launch a campaign, through Golley Slater, offering winners the opportunity to travel in Asia for up to one month.
"The campaign, in keeping with the existing ‘Discover the Tiger’ messaging, offers the winners the opportunity to discover the Asian Country of their choice, reporting back to a dedicated microsite with images, videos and diary entries of what they are doing and where they have been", says Chris Lovell, CEO of Golley Slater.
The campaign is being launched through GQ Travel Magazine nationally and will be promoted through Don’t Panic packs distributed at events, high end style bars, selected retail outlets and arts universities in London, Manchester, Leeds and Birmingham. The activity is also being supported by PR activity. On their return, the winners will share their discoveries with GQ Magazine in an editorial promotion.
The campaign is the first of four campaigns planned by Golley Slater for Tiger Beer in 2007, who are looking to increase brand awareness amongst an 18-34 year old early adopter audience.
"The campaign, in keeping with the existing ‘Discover the Tiger’ messaging, offers the winners the opportunity to discover the Asian Country of their choice, reporting back to a dedicated microsite with images, videos and diary entries of what they are doing and where they have been", says Chris Lovell, CEO of Golley Slater.
The campaign is being launched through GQ Travel Magazine nationally and will be promoted through Don’t Panic packs distributed at events, high end style bars, selected retail outlets and arts universities in London, Manchester, Leeds and Birmingham. The activity is also being supported by PR activity. On their return, the winners will share their discoveries with GQ Magazine in an editorial promotion.
The campaign is the first of four campaigns planned by Golley Slater for Tiger Beer in 2007, who are looking to increase brand awareness amongst an 18-34 year old early adopter audience.