Mica TV Campaign
Mica, the Independent Hardware Stores group, with over 120 outlets nationwide, is to venture on to TV for the first time in the company's history.
Golley Slater has come up with a unique format and media first for the new TV advertiser.
"We are top & tailing the commercial breaks with a 5 second ad at the intro of the commercial breaks and then a 25 second ad at the end of the commercial breaks", says Golley Slater media director Ian James. "The ads will appear on ITV 1,ITV2, ITV3, ITV4 & in Men & Motors", added James.
"This shows that clients can be innovative and use media effectively", said James.
Golley Slater has come up with a unique format and media first for the new TV advertiser.
"We are top & tailing the commercial breaks with a 5 second ad at the intro of the commercial breaks and then a 25 second ad at the end of the commercial breaks", says Golley Slater media director Ian James. "The ads will appear on ITV 1,ITV2, ITV3, ITV4 & in Men & Motors", added James.
"This shows that clients can be innovative and use media effectively", said James.