GS Bond
Golley Slater is to add an experiential marketing division to the list of disciplines that it offers. It follows the rapidly expanding Group's move into London earlier this year and a trial campaign in Scotland for the SNP, which saw the political party win the Scottish election.
Sarah Abra has been appointed to head up the new division called Golley Slater BOND. Abra comments, "Brands need to find more and more innovative ways to reach and engage with consumers in a way that does deliver tangible results for the Client, so to have the opportunity to offer BOND's expertise along with Golley Slater's network support is very exciting".
The move to launch its experiential division follows the winning and implementation of a trial campaign in Scotland for Golley Slater Group client SNP, which was part of the SNP winning campaign which won the Scottish election.
"With communication channels proliferating, technology changing where and when we consume content and interactivity altering the relationship customers have with brands, we now have so many more ways to connect and engage with people as a relevant part of their lives", says Golley Slater CEO Chris Lovell.
"In order to keep delivering expertise and the best 'return on inspiration' for our Clients' brands we are very excited about launching experiential marketing and adding it to the list of disciplines that we already offer", added Lovell.
Background:
Integrated marketing agency, Golley Slater, has strengthened their Client offering by appointing Sarah Abra to launch their new experiential division, BOND.
Formerly at Closer, part of the Billington Cartmell Group, Sarah, 31, brings with her more than 10 years of international experience across a wide range of well known Clients.
Sarah comments, 'I am very excited about the challenges ahead and the opportunity to establish a successful experiential offering within the Golley Slater network. We have already started to deliver against our vision of 'Return on Inspiration' for some of Golley Slater's existing Clients and I'm looking forward to building on that through our strategic, creative and operational excellence.'
Golley Slater BOND is a division of Golley Slater Promote, the Group's Promotional Marketing division.
Sarah Abra has been appointed to head up the new division called Golley Slater BOND. Abra comments, "Brands need to find more and more innovative ways to reach and engage with consumers in a way that does deliver tangible results for the Client, so to have the opportunity to offer BOND's expertise along with Golley Slater's network support is very exciting".
The move to launch its experiential division follows the winning and implementation of a trial campaign in Scotland for Golley Slater Group client SNP, which was part of the SNP winning campaign which won the Scottish election.
"With communication channels proliferating, technology changing where and when we consume content and interactivity altering the relationship customers have with brands, we now have so many more ways to connect and engage with people as a relevant part of their lives", says Golley Slater CEO Chris Lovell.
"In order to keep delivering expertise and the best 'return on inspiration' for our Clients' brands we are very excited about launching experiential marketing and adding it to the list of disciplines that we already offer", added Lovell.
Background:
Integrated marketing agency, Golley Slater, has strengthened their Client offering by appointing Sarah Abra to launch their new experiential division, BOND.
Formerly at Closer, part of the Billington Cartmell Group, Sarah, 31, brings with her more than 10 years of international experience across a wide range of well known Clients.
Sarah comments, 'I am very excited about the challenges ahead and the opportunity to establish a successful experiential offering within the Golley Slater network. We have already started to deliver against our vision of 'Return on Inspiration' for some of Golley Slater's existing Clients and I'm looking forward to building on that through our strategic, creative and operational excellence.'
Golley Slater BOND is a division of Golley Slater Promote, the Group's Promotional Marketing division.