Digital Performance Planner

Location: Cardiff (hybrid working)

Contract Type: Permanent

Working Hours: Full Time

The role

We’re looking for a Digital Performance Planner to help turn client ambitions into measurable digital performance.

This role sits within our Strategy and Planning team and is responsible for developing performance-led digital strategies and media plans that help clients achieve their business objectives.

Working across channels including paid social, paid search, programmatic and online video, the role takes business challenges, marketing objectives and performance targets and converts them into clear strategic recommendations, channel plans and investment proposals. You’ll use data, insight and commercial thinking to identify the most effective approach, forecast expected performance and provide evidence-based recommendations that deliver measurable outcomes.

We’re looking for someone who is naturally curious, commercially minded and confident constructively challenging briefs to uncover the real business need. You’ll balance strategic thinking with analytical rigour, turning complex objectives into practical plans and communicating recommendations clearly to clients and colleagues.

You’ll work closely with clients, account teams and activation specialists throughout the campaign lifecycle, ensuring activity remains aligned to strategy while identifying opportunities to optimise performance and improve results. This is an opportunity for someone who enjoys solving problems, influencing decisions and helping clients achieve meaningful business outcomes through digital marketing.

What you’ll do:

• Taking client briefs and translating business objectives into effective digital strategies and media plans.

• Developing performance-led plans across paid social, paid search, programmatic, online video and other relevant channels.

• Forecasting campaign performance and building investment recommendations based on commercial objectives such as CPA, CPL, ROAS, revenue and lead generation targets.

• Using audience, market, competitor and campaign data to inform planning decisions and strategic recommendations.

• Defining measurement frameworks, KPIs and success criteria to demonstrate campaign effectiveness and business impact.

• Monitoring performance, identifying trends and recommending optimisations to improve results.

• Providing meaningful insights and recommendations that support client decision-making and future planning.

• Presenting strategies, plans and performance updates to clients and internal stakeholders.

• Working closely with account management, activation, creative and analytics teams to ensure delivery remains aligned with strategy.

• Contributing digital expertise to pitches, proposals and wider agency initiatives while keeping up to date with industry developments and best practice.

Experience and Knowledge we’re looking for:

Essential

• Experience developing performance-led digital strategies and media plans within an agency or similar commercial environment.

• Experience taking client briefs and translating business objectives into measurable marketing plans.

• Strong understanding of paid social, paid search and wider digital media planning principles.

• Experience building plans from commercial targets including CPA, CPL, ROAS, revenue and acquisition objectives.

• Ability to forecast performance, model investment scenarios and make evidence-based recommendations.

• Strong commercial awareness and understanding of how marketing activity contributes to business performance.

• Strong analytical and numerical skills, including confidence working with budgets, forecasts and performance metrics.

• Experience using performance data to inform strategy, planning and optimisation decisions.

• Confidence presenting recommendations to clients and senior stakeholders.

• Ability to explain complex digital concepts in clear and practical terms.

• Strong organisational skills and attention to detail.

• Ability to work effectively with account, activation, creative and data teams.

Desirable

• Experience planning activity across multiple paid digital channels.

• Experience across both lead generation and revenue/e-commerce environments.

• Working knowledge of GA4, Looker Studio and major advertising platforms.

• Experience contributing to pitches and business development opportunities.

• Industry certifications from Google, Meta, Microsoft or equivalent.

• Understanding of SEO, Organic Social, Content and wider digital performance channels.

Why Join Us?

At Golley Slater, you’ll be joining an employee-owned agency that combines strategic thinking, creativity and data-driven performance to help clients achieve meaningful results.

You’ll work alongside talented specialists across media, creative, digital and communications disciplines, contributing to exciting campaigns for a diverse range of clients. We encourage curiosity, collaboration and continuous improvement, giving our people the opportunity to develop their skills, share ideas and make a real impact.

As part of our culture of Betterness, we’re committed to helping our people learn, grow and achieve their potential. Alongside hybrid working and a supportive team environment, you’ll have access to ongoing professional development opportunities and the chance to help shape the future of our clients’ success.

If you’re interested, we’d love to hear from you.