When you think about the retail calendar, Black Friday, Cyber Monday and Boxing Day sales all instantly come to mind. But the one events very few in the UK know about is Singles’ Day, which takes place each year on 11th November. It also happens to be the world’s biggest shopping event with sales that often dwarf the combined sales of both Black Friday and Cyber Monday!
Last year alone it attracted 900 million shoppers. This year 290,000 brands from over 90 countries, across 7,000 product categories participated in the super retail event.