Thinking about launching a new product and want a sounding board? Where better to go than direct to your followers for some real-time feedback. Whether you’re in the development stages or have just unveiled your latest design range, asking what your followers think is a great way to engage and respond to consumer trends.
Insta-stories are a great way to give some authentic, behind-the-scenes ‘sneak peaks’ into your business. This can be anything from ‘backstage’ experiences at glamorous industry events to shining the light on an unseen part of your brand. For example, food and drink brands might wish to share the ‘gate to plate’ experience or allude to where their ‘secret ingredient’ has come from.
Everybody loves a ‘how to’ video and for brands this creates an opportunity to sell your product or service in context. While lovely pictures of your gin/yoga-wear/lipstick are perfect for your Insta feed, you’ll find you get more engagement for demonstrating how these can be used in fabulous cocktails/while mastering downward dog/to create the perfect pout in real time.
Brands keen to be seen at the heart of their sector, or driving the conversation around a topic, can use Instagram Stories to test the waters with a light panel discussion. With the new live feature, brands can take questions from the floor by way of requests and position themselves as experts in their field.