Turkish chef Nusret Gökçe posted a 36-second of clip of himself flamboyantly sprinkling salt over his forearm onto a sliced steak… as you do. Within 48 hours of Nusret's post, the video had been watched 2.4 million times. His swan-like sprinkling became a meme, accelerating the cook's fame further. The original video now has 16 million views to date and has given the culinary wizard the opportunity to open a steak restaurant in London.
Beyonce set Instagram on fire with a surprise statement that she was pregnant with twins with an arty photo shoot in February. Within one hour, the Instagram community gave Queen B's staged prominent belly portrait 2.43 million likes and 166,000 comments. The iconic shot has since been crowned Instagram's most liked photo of 2017 with 11.2 million likes. Four months later, a similar styled post to announce the birth of twins Sir Carter and Rumi received 10.2 million likes. Everyone loves a baby photo!
Professor Robert Kelly, an American academic with expertise on Korean politics received viral fame when his two children gate-crashed his live interview with BBC World News. Speaking via video chat from his home office, an embarrassed Kelly managed to keep his cool whilst his wife rushed about attempting to retrieve the children. The video currently has over 25 million views on YouTube, and the unexpected incident featured on TV channels and national newspapers worldwide.
When 16-year-old Carter Wilkinson from the US sent a speculative tweet to fast food restaurant Wendy's asking for free chicken nuggets, he thought he might get a few laughs or retweets from his friends. However just two months later, he became the author of the world's most retweeted tweet (3.65million). With retweet help from multinational companies such as Amazon, Apple & Microsoft, Wilkinson's tweet surpassed Ellen DeGeneres' famous Oscar selfie from 2014…and, most importantly, Carter got his nuggets.
2017 will also be remembered as the year President Trump coined a new word. Randomly in the middle of the night, the president sent out a tweet reading, "Despite the negative press covfefe," Whilst many users on the Twittersphere assumed 'covfefe' was probably a typo for 'coverage', the tweet stayed up for hours creating speculation around what the word meant and whether it was a code word, until it was eventually deleted. 2017 also saw the President's Twitter account being deleted for 11 minutes in November from a customer support employee on their last day in the office…what a way to leave.
During the summer's snap general election, Theresa May managed to comfortably keep her seat in her Maidenhead constituency. But the prime minister shared the headlines and election platform with "intergalactic space lord" Lord Buckethead, who has since become a viral sensation. The satirical political candidate, a man dressed in all black with a bucket on his head, won 249 votes compared to Mrs May's 37,718. Since his election disappointment though, the independent candidate's manifesto has gone viral and he has appeared at Glastonbury and was flown over to America to appear on Last Week Tonight with John Oliver.