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6 things that broke the internet and social media in 2017


Introducing #SaltBae

Turkish chef Nusret Gökçe posted a 36-second of clip of himself flamboyantly sprinkling salt over his forearm onto a sliced steak… as you do. Within 48 hours of Nusret's post, the video had been watched 2.4 million times. His swan-like sprinkling became a meme, accelerating the cook's fame further. The original video now has 16 million views to date and has given the culinary wizard the opportunity to open a steak restaurant in London.

(Photography: Instagram @Nusr_et)


Beyonce's Twins

Beyonce set Instagram on fire with a surprise statement that she was pregnant with twins with an arty photo shoot in February. Within one hour, the Instagram community gave Queen B's staged prominent belly portrait 2.43 million likes and 166,000 comments. The iconic shot has since been crowned Instagram's most liked photo of 2017 with 11.2 million likes. Four months later, a similar styled post to announce the birth of twins Sir Carter and Rumi received 10.2 million likes. Everyone loves a baby photo!

(Photography: Instagram Beyonce) 


BBC News Dad

Professor Robert Kelly, an American academic with expertise on Korean politics received viral fame when his two children gate-crashed his live interview with BBC World News. Speaking via video chat from his home office, an embarrassed Kelly managed to keep his cool whilst his wife rushed about attempting to retrieve the children. The video currently has over 25 million views on YouTube, and the unexpected incident featured on TV channels and national newspapers worldwide.


Free chicken nuggets thanks to Twitter

When 16-year-old Carter Wilkinson from the US sent a speculative tweet to fast food restaurant Wendy's asking for free chicken nuggets, he thought he might get a few laughs or retweets from his friends. However just two months later, he became the author of the world's most retweeted tweet (3.65million). With retweet help from multinational companies such as Amazon, Apple & Microsoft, Wilkinson's tweet surpassed Ellen DeGeneres' famous Oscar selfie from 2014…and, most importantly, Carter got his nuggets.



2017 will also be remembered as the year President Trump coined a new word. Randomly in the middle of the night, the president sent out a tweet reading, "Despite the negative press covfefe," Whilst many users on the Twittersphere assumed 'covfefe' was probably a typo for 'coverage', the tweet stayed up for hours creating speculation around what the word meant and whether it was a code word, until it was eventually deleted. 2017 also saw the President's Twitter account being deleted for 11 minutes in November from a customer support employee on their last day in the office…what a way to leave.


Lord Buckethead

During the summer's snap general election, Theresa May managed to comfortably keep her seat in her Maidenhead constituency. But the prime minister shared the headlines and election platform with "intergalactic space lord" Lord Buckethead, who has since become a viral sensation. The satirical political candidate, a man dressed in all black with a bucket on his head, won 249 votes compared to Mrs May's 37,718. Since his election disappointment though, the independent candidate's manifesto has gone viral and he has appeared at Glastonbury and was flown over to America to appear on Last Week Tonight with John Oliver.

What else is new?

Plant trees whilst surfing the internet

Ecosia is a pioneering online search engine which will plant trees across the globe every time it is used. Originally set up as a social enterprise from Germany, the search engine has planted over 18 million trees around the world in countries such as Brazil, Madagascar and Indonesia. Working as an extension to your existing browser, 80% of Ecosia's advertising profits go towards reforestation projects. Users can track a personal record of how many trees they have saved by using the browser. The company also posts its financial reports and tree planting receipts on its website to show progress. The team have now set themselves a target of planting a billion trees by 2020… get downloading everyone!

The Global Stage for Innovation 

Last week, The Consumer Electronics Show, the world's biggest consumer tech event, previewed the latest gadgets and tech trends. Our favourites included: LG's 65-inch OLED TV screen which can be bent and rolled up like a newspaper; Sony's robotic dog "Aibo" which will perform tricks and create emotional bonds with its owners and hands-free luggage suitcases that can follow users around the airport. However, we were most impressed by L'Oréal's wearable UV sensor. The small patch device, which doesn't require batteries, tracks sun exposure from a user's fingernail. The sensor connects to Android or iPhone handsets and monitor the sun's rays, ensuring that users take more care with sun safety.

Buy now and pay later on your dream holiday

Many of us will have already started planning and putting money aside for that big summer holiday later this year which can be a serious source of stress. However, in America two finance firms, Affirm and Uplift, Inc have begun to offer a "buy now, pay later" option for holidaymakers to fund their trips abroad. They allow consumers to book their air travel, hotel rooms and experiences whilst splitting their purchasers into monthly manageable payments. Such companies will help make travel more accessible and affordable so millions more can book their dream vacation. Currently only available in the States, we'll root out our summer wardrobe and hope it makes its way across the pond soon!

Photography: Pixabay/ doit_viaggi

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