Engage: November ’17

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Welcome to Engage.

Every month we bring you a snapshot of the stories in social, digital and tech marketing which have caught our eye…

Top story

It’s not all about the megapixels!

Casio the makers of electronic devices from calculators, through watches, to cash registers have hit the headlines with a $500 selfie camera for the Asian market.

The technology giant has already been selling a $900 camera, dubbed as a “selfie God device,” in the region, but they are expanding the line with the cheaper TR Mini, a smaller version of the T80. Shaped like a pocket compact mirror it has a ring of 8 LEDs for taking well-lit selfies and boasts a 12-Megapixels sensor, cut to 8-Megapixels to share shots.

This got us thinking at Golley Slater about photography and its major advances from the plate camera to the now ubiquitous camera phone. The latest iPhone X and Samsung have 12-megapixels cameras so along with the new Casio, not a phone but with Bluetooth technology to upload pictures to a phone, will they spell the end for the “traditional digital cameras?”

Conversations with a range of media over the last few weeks, however, would suggest otherwise. Journalists are always looking for a good shot to illustrate a story, “in colour and around 3MB.” Over the last few months we’ve heard this several times, but with the addition “preferably not on a camera phone” – advice we’ve passed on to clients.

So why don’t they want a shot taken on a camera. Quite simply it’s because the image taken on a camera phone generally isn’t as good as one taken on a decent digital camera.

You can get good shots on a camera phone but it’s a hybrid device so there are always going to be compromises. A digital SLR or bridge camera is designed to take photos. Their ergonomics give them greater stability when taking a picture and unlike using a camera phone you don’t jab your finger at a screen to trigger “the shutter,” minimising camera shake and improving image quality.

You can also manage depth of field and your camera should be able to handle a wider range of lighting conditions successfully. But importantly it’s not all about the megapixels – the lens is vital and that’s where the camera wins out over the phone.

The camera phone has come on in leaps and bounds, but it is not ready to make the digital camera redundant……..yet!

What else is new?

Twitter gets a bit more character

Twitter is testing longer tweets, doubling the number of characters from 140 to 280. It’s fair to say, however, that it hasn’t been received with unanimous positivity with many users claiming that the beauty of Twitter is that it makes people express ideas and thoughts more concisely. The BBC, however, pointed out the upside for marketers, with the extra characters helping put their messages across – and possibly bringing in more cash for Twitter!

The longer character limit is being tested by users across all languages except Japanese, Chinese and Korean which can convey more information in a single character.

A small group is testing the micro-blog’s new word limit, but one of its most prolific users, Donald Trump, doesn’t appear to be one of the chosen few.

Shake it App

Our favourite country/pop crossover artist, Taylor Swift, is launching her very own social media app. The former scourge of Spotify, she has announced details of The Swift Life, which is expected some time in “late 2017.”

A partnership with Glu Mobile, the gaming company responsible for hits like Kim Kardashian: Hollywood, the app is described as “a creative, inclusive and community-place for users to better connect with each other…and Taylor.”

The new app promises exclusive videos and photos, replies from the singer herself (apparently) and Swift-themed emojis, also known as Taymojis.

Taylor announced her app in a short video, interestingly shot in a combination of colour and black and white. The monochrome view is used when the star herself is talking. Perhaps it’s to add that bit gravitas to the announcement where she said: “I’ve got something pretty awesome that we’ve been working on for a while that I wanted to share with you. I think you guys are really gonna like this. I mean, I hope. It would be preferable if you did.”

It will be interesting to see whether the Beliebers will be clamouring for something similar to put the Swifties in their place.

Facing up to LinkedIn

Is Facebook gunning for LinkedIn? Reports claim that Facebook is currently trialling a CV feature, potentially putting it in direct competition with Microsoft’s business networking service.

The Facebook CV tool is apparently similar to LinkedIn’s, allowing users to list their education, experience and contact details. Although Facebook already allows people to list work and education information, the chances are that there is a considerable number of members who would rather not want head hunters and potential employers to see their public profile, as interesting and enlightening as it may be.

The new CV section will bring all the work-related information together in one discrete place so users can allow recruiters to access just that portion of their profile.

Facebook’s new CV feature is only available to certain users at the moment but the money is on it rolling out more widely soon, giving people even more opportunities to find a new job and potentially impacting the profits of recruitment consultancies.

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