Google’s Grant for Non-Profit Organisations

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Share Your Cause with The World

Imagine what you could do with $10,000 USD (£8,000 GBP) of in-kind advertising spend every month on the Google Ads platform. You could recruit more volunteers to help promote your cause, attract additional donations to ensure the continuation of your charitable endeavours, and you could share your story with a variety of audiences all over the globe. What’s more, this is all possible with the Google Grant for Non-Profit Organisations. The grant works just like Google Ads online advertising - by displaying your message to people who are searching for non-profits like yours. By increasing the traffic to your website, the grant can help expand the reach of your organisation’s cause and in turn, help your non-profit grow to something truly special.

It’s designed to help your organisation or not-for-profit trust, flourish. With thousands of pounds worth of free advertising spend each and every month, our PPC Specialists here at Golley Slater will broaden the awareness of your cause. By creating high-quality, and relevant Google Search adverts, we’ll help you to translate that free advertising spend into more charitable donations and more hardworking volunteers — the foundations of every non-profit organisation. With two years of Google Non-Profit Grant management experience, you can rest assured that your cause is in safe and knowledgeable hands.

Let’s Change the World… Together

As an agency with a long and storied history of generous donations, charitable sponsoring, and always doing our part to help the local community, we feel that Golley Slater and the Google Grant for Non-Profit Organisations are a perfect match. But, what do you, as a charitable trust or non-profit organisation, get from using the grant? The answer, is a whole heap of amazing and potentially world-changing benefits, plus, a fantastic, responsive, and passionate agency by your side.

As your chosen agency, we will strive to achieve greater visibility for your brand and mission. We’ll drive higher volumes of traffic to your website, in turn, generating larger numbers of donations and volunteers, plus, we’ll handle the entire grant-application process for you. By sharing your message with the people who are most likely to engage, we’ll work hand-in-hand with your organisation to truly make a difference for your cause.

Additionally, the Google Ads Grant will enable us to help you reach individuals and charitable donators who were previously unaware of your cause. We can assist you in sharing your message across the globe or focus on the people nearest and dearest to you. With the Google Ads platform, you’ll always be in control of where your adverts are served.

Moreover, once your ads are live, we can help you use Google Analytics and conversion tracking tools to see how your ads are performing. Which keywords are generating the strongest results? Which ads are driving the highest volumes of donations or are recruiting the most volunteers? We’ll help you get the answers to these questions and so much more, so that you can better understand how individuals are engaging with your organisation. Better yet, we can then look to re-target adverts to these individuals who have already expressed interest in your cause to drive further donations! The power of PPC (pay-per-click) is truly amazing. I too often get carried away talking about it (just ask my co-workers). I would apologise, but if you’ve made it this far, I’m betting you’re interested too 😉.

Simplicity Is The Ultimate Sophistication

Search adverts appear next to Google search results when people use the search engine. The platform also includes powerful tools that allow us to create, target and optimise your campaigns per your needs, so we’ll ensure that you'll always have complete control over your campaigns.

Whether you’re relatively new to search advertising or are a Google guru like myself, the Google Ads Grant makes it easy to launch effective campaigns. With advertising solutions that are specifically tailored for non-profit organisations of all shapes and sizes, we’re certain that the grant will have a transformative effect for your cause. Don’t believe us? See below for why we’re confident we can prove you wrong…



Success Stories

The utilisation of the Google Ads Grant has led to dozens of success stories from all around the world. Better yet, there’s no reason why your organisation can’t be the next that joins in the revelry of success that so many others have enjoyed so far, all thanks to Google’s free advertising spend. From Barnardo’s to the Samaritans, the success stories are truly inspirational. There are so many opportunities to help expand the scope of your non-profit organisation and we would be privileged to be the agency to help deliver you equally incredible results.

If you have any questions about whether your organisation can qualify for the Google Grant for Non-Profit Organisations, please don’t hesitate to get in touch. We’d be more than happy to talk you through the process and explain how we would look to optimise your Google Ads account. From ad extensions, to conversion tracking and best-in-class copywriting, we’ll ensure that the relevant work is done and make sure that you get the very most from your grant. We’ll handle the busy-work, while you do the work that makes the difference to so many lives around the world.


In order to be eligible for the Google Grant for Non-Profit Organisations, there are certain criteria that your organisation needs to meet. Google works with more than 20,000 non-profit organisations across more than 50 countries. However, to qualify for a Google Ad Grant, your non-profit must be based in one of these countries.

Additionally, your organisation must also hold valid charity status. You must be registered as a charitable organization in one of the countries listed. A high-quality website is also desirable; however, we can help you improve your standing with Google if the need arises. SEO (search engine optimisation) is ever so important and often works in tandem with PPC.

Lastly, you need to get approved through the Ad Grants pre-qualification process after your organisation is enrolled in Google for Non-Profits. As part of our service, we would also ensure that this requirement is met for you. We want the process to be as easy and straight-forward for you as possible so that you can focus on continuing the incredible work your cause excels at.

The Google Grant for Non-Profit Organisations and the resources that it provides help you connect to the people who matter most, increase your cause’s support, and raise greater awareness on a global or local stage. Spread the word about your non-profit’s mission, engage with new supporters, and fundraise in more innovative ways online—do all this and more when you join Google for Non-profits. Allow us here at Golley Slater to help you tackle today’s modern challenges with Google’s technology.


If you want to learn more about the Google Grant for Non-Profit Organisations, please call our friendly-neighbourhood PPC Guru, Alex Decker on 029 2078 6040 or email Alternatively, follow him on LinkedIn for the latest PPC information.

He loves a good ol’ conversation about all things digital along with listening to his favourite bands from a bye-gone era, playing video-games and partaking in RPS (rock-paper-scissors) with the rest of the team! Loser must make the next round of tea and coffee… he takes it rather seriously.

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