Fanta Halloween Activation
FMCG Shopper Marketing – Adapting global creative for a local market
Challenge
The Coca-Cola Europacific team in Sweden wanted to own the Autumn period and Halloween season in-store with traditional material using the creative supplied by The Coca-Cola Company.
Solution
Working with the team, we took the existing creative and created impactful POS for Swedish shoppers, including bespoke front of store WOW displays.
Results
Retailers really supported the activity instore allowing some fantastic dedicated space for the larger displays.
“We’ve got so much positive feedback on the Fanta material and it looks really great!”
Dunja Lindqvist – Environment Marketing Manager