And weddings are a serious business. It’s estimated that the Royal Wedding of Prince Harry to Meghan Markle will increase UK retail sales by £195.5 million according to retail specialists Springboard.
So, we’ve been keeping our eye out in the office for how brands have been capitalising on this opportunity - devising creative campaigns to build their brand, sell their products and get some great PR.
The iconic British brand Mini Cooper have brought out a one of a kind Royal Wedding Edition of their Cooper S Hatchback. Featuring a bespoke roof design feature, ‘H’ and ‘M’ indicator lights and a whole host of additional interior ‘love’ sentiments; including the famous couples names and the date of their marriage, this truly sounds like a one of a kind. But what we love the most, is that Mini is gifting the car to The Children’s HIV Association (CHIVA) for public auction, with all proceeds going to charity. That’s got to get a big thumbs up from Meghan and Harry!
After their great ‘FCK’ campaign earlier in the year, turning disaster into a PR victory, we couldn’t wait to see what KFC would offer for the big day. According to KFC, Harry proposed to Meghan over a roast chicken, so not to miss out on any action they’re launching a commemorative bone china bucket for the event. ‘Lavish and Regal’ in design, there will only be 50 of these available from their Windsor restaurant on the 19th May.
We all love Harry for his partying antics and to celebrate the last few days of him being a bachelor, his old haunting ground Mahiki have teamed up with Deliveroo to create a takeaway Treasure Chest. With ingredients for a rum cocktail, in their famous wooden treasure chest, we’re sure that some of the afore mentioned Meghan fans of Golley Slater will be ordering these to get them through the weekend.
For fashion lovers, Louis Vuitton has also brought out commemorative bags for the occasion. With 4 of their most popular bags being emblazoned with a Union Jack. Memorabilia hunters will need to be fast however, as only 85 are available from their flagship London store. We can’t help but think Mulberry may be missing a trick here!
Never to let us down, good old Mr Kipling have also brought out a range of treats for the affair. What patriotic shopper could resist their Bridal Fancies, Princely Apple Pies and Wedding Viennese Whirls? We’re sure that these aptly named favourites will be finding a place on many an afternoon tea plate this Saturday (yes, very probably ours)!
And it doesn’t stop there… with Heck ‘Majestic’ sausages, ‘Markle and Spencer’ IPA beer, Royal Wedding Love Hearts and even an Iceland limited edition Royal Wedding cake, it seems like most companies have cottoned on to the value of the Royal brand.
Golley Slater Results Marketing