The size of the gaming industry isn’t to be underestimated. With nearly 3 billion worldwide gamers*, this engaged audience offer brands a major opportunity to market authentically and make a mark.
Younger demographics, especially Gen Z and Millennials, are particularly drawn to gaming, making it a key platform for brands to understand and connect with their future consumers.
But gaming transcends traditional demographics and there’s little room for guess work. Targeting your gamers in the right way is vital in making sure you’re not the brand equivalent of a dad dancing at the disco.
Luckily, as part of our latest social listening report ’What Gamers Want’, we’ve simplified this for brands.