There’s only one Golley Slater – IPA Effectiveness Accredited.
Beware of counterfeits.
When it comes to effectiveness, not all agencies are the same.
We’re proud to be one of only 30 agencies in the UK and the only one in Wales to have been awarded IPA Effectiveness Accreditation. A stamp of quality that only few can achieve.
But many try.
As seen in this shocking new undercover footage.
What is the IPA Effectiveness Accreditation?
In the “era of accountability”, the marketing world demands measurable results. And that’s exactly what the IPA Effectiveness Accreditation recognises.
In an age where data and digital tools enable us to prove and optimise the effectiveness of our work, the IPA Accreditation represents the highest standards in designing for and measuring effectiveness in marketing communications. And it gives our clients real proof of their return on investment.
How did we earn our marketing effectiveness accreditation?
Our journey has been a remarkable one. We were founded in 1957, in a time when the tools for reliably measuring marketing effectiveness just didn’t exist. Like many agencies, we focused on championing our creative strength but had no reliable or provable way to measure marketing effectiveness. Fast forward to the turn of the century and the emergence of big data gave the world the tools to measure and optimise the effectiveness of communications in ways we never had before. We recognised the need to change.
We became early adopters of industry-leading tools for research and tracking in emerging marketing platforms and invested in our teams’ career development along the way. In recognition of this, we became an IPA member in 2004.
In 2013 we won the Welsh Government account. This not only accelerated our effectiveness capabilities by demanding even higher levels of scrutiny and accountability in the work we do, but also showed us the power of optimising effectiveness to do good.
Which is why we don’t just aim for marketing effectiveness to please our clients and boost their ROI. We aim for effectiveness to make a positive impact on the world, to make work that affects positive behaviour change by being inclusive and accessible for diverse audiences, as well stakeholders, communities and those who often get overlooked.
As we look ahead, our goal is to continue harnessing the latest developments in effectiveness to make a positive difference to our clients and the wider world.
