The power of people in sales and marketing

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You’ve heard it before. People buy from people.

We know what you’re thinking. What would I be doing right now without digital? Online shopping, check. Googling those classic baking recipes, nailed it. Netflix, don’t even get us started. 

The reality is we can do a lot of things online, and as a result we’re able to keep safe… That said, in a highly involved decision, whether that be in a B2B purchase, or a student deciding on where to study, our direct marketing solutions we deliver relies on people.  

Those people embody the values and culture of your brand. And this flipbook shows just how crucial humans are for direct marketing in 2020.

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This article is published by Golley Slater PRM.
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