Here at Golley Slater PRM we help our clients overcome business problems related to new customer acquisition. We have over 20 years’ experience delivering end-to-end programmes with some of the UK’s best-known brands across a number of sectors, including: education, telecoms, utilities, automotive, manufacturing, technology, and retail.
We are a unique agency that understand the challenges faced by both sales and marketing teams, and we bridge the gap to generate insight, intelligence and sales ready opportunities.
We believe that how you acquire new customers should follow the same methodology, approach and tenacity as how you look after existing customers. Prospect Relationship Management (PRM) is therefore the mirror image of CRM and consists of a 5-pillar approach.
Our work with data allows us to create a robust and believable prospect universe. The goal is understanding which prospective customers that you can do business with. We ensure we engage the right customers the first time, reducing wasted time and budgetary resources.
Creating demand for your products and services is integral to the PRM model. Existing marketing plans are adapted to ensure that relevant channels and technologies are deployed to engage and reach prospects.
Our multichannel nurture programmes include telephony, email, SMS, direct mail and more. We keep your brand front-of-mind with prospective new customers. Consistent personalised nurture only moves opportunities into the sales channel when they are qualified.
Our two-tiered approach to tracking sales opportunities uses strategy and technology to ensure that customer relationships are strengthened. Our model engages the customer and sales channel, marrying the two together to close the loop on the sales process. Budget owners gain a holistic view of their entire sales operation.
Evaluation of data and intelligence gives you insight that shapes and drives future marketing initiatives. Continuous evaluation throughout the model optimises performance in real time.
"PRM bridges the gap between sales and marketing. Once our clients have experienced the model they never look back."