Shopper Marketing

Getting into the mindset of shoppers.

We produce hard working promotions on-pack, in-store and, online – to drive cut through in a cluttered market place. When brands require increased short-term sales, enhanced brand advocacy, customer engagement, or JBPs for category-centric campaigns – we have a basketful of experience.

We understand different shoppers’ mindsets and the occasions that resonate with them. We use this understanding to deliver brand campaigns in all transactional environments. With a wealth of experience in ecommerce - now and in the future - we give our clients deep insight into how to engage, launch and sustain brands in omni-channel and digital-native environments.

Our shopper marketing expertise includes everything from high-level customer sell-ins and brand strategy, to tactical path-to-purchase media campaigns – and everything in between, including:

  • Brand promotions through the path-to-purchase
  • Customer sell-in presentations and workshops
  • European and Global shopper toolkits
  • Sales promotion
  • Activation and project management
  • Shopper strategy
  • Experiences in and around the retail environment
  • Ecommerce and Social Commerce activation
  • Category reinvention
  • Measurement and evaluation of our shopper campaigns

Find out more >

Our Work

Coca-Cola European Partners

History Makers

A refreshing change for Chessington World of Adventures and Honest Drinks

Building a beach 45 miles from the sea!

P&G

Cleaning up with Mrs Hinch

Entering the dark with Coca-Cola

We created a sensory, insta-worthy experience for Coca-Cola Signature Mixers

Bringing a nation together over coffee

Our shopper campaign made an occasion of everyone’s morning Nescafé.

Smoothing the way into Nordic markets

We mixed strawberries and shaving to launch Gillette’s limited-edition razor.

Bringing the heat for Gillette

Our bespoke pop-up engaged shoppers to help launch Gillette’s unique razor.

Recruiting the next generation of Diet Coke drinkers

We reached a whole new audience by talking their language.

Helping lemonade land with a splash

Our launch of Honest Organic Lemonade appealed to those with a real zest for life.

Putting the white into black friday

Our campaign launched Gillette’s new premium razors, exclusively in Superdrug.

Motivating students to up their recycling game

We created and deployed a sustainability initiative for NUS and Coca-Cola.

Bringing UEFA Champions League into stores

We put Gillette at the heart of the action across the Nordics.

Serving up the ultimate meal deal

Coca-Cola, Just Eat and Asda – altogether a mouth-watering proposition

Cutting through with a sharper way to recycle

We launched Gillette’s first-ever fully recyclable pack into retail with Terracycle.

Taking Christmas to the max

We excited scent lovers with a seasonal Febreze fragrance.

Intertissue

Regina Blitz

Coca-Cola European Partners

freestyle® for Odeon

P&G and Superdrug

Marie Curie Campaign

Boots

Soltan Brand Category Development

Asda

Online Laundry Shop

P&G & Asda

Clean Drinking Water CSR Campaign

P&G and Morrisons

Online Christmas Cleaning Event

Capri-Sun

Halloween Multipacks

Coca-Cola European Partners

UEFA EURO 2016™

Intertissue

Regina Kitchen Towel Range

Kitkat

Break & Seek

P&G and Pampers

Nappy Pants NPD Launch

Get in touch

Fancy a chat? Whether you’re looking for a fully integrated agency or a specific specialism, we’d love to hear from you.