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Every move we make is carefully thought out. That’s how we stay one step ahead of the game. And our strategic teams are the perfect example of this. Their skills include all the types of planning you could imagine, including strategic, creative, media, customer journey, integrated channel and effective response planning. Which means that before committing any marketing budget, we already have a thorough understanding of the audiences, the categories and the trends which influence behaviour and purchase. And only then do we commit your budget to creating relevant and compelling campaign strategies and propositions that really matter to our audience.
Our strategy team leverages insight, influence and intervention to get the best results. We pride ourselves on championing a collaborative approach which involves shared ownership of strategy and creative. A single platform for integrated communications – everything from internal communications, PR and advertising, through to direct response and digital solutions, social media and stakeholder toolkits – results in joined-up, effective marketing solutions.
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