Hannah Mae, one of our Senior PR Account Managers, shares her experience here on the blog.
As an agency, we know how important audience insight is for creating effective campaigns that deliver results. Naturally, we jumped at the chance to meet some of Mintel‘s top analysts face-to-face, to hear more about the predictions they’re making for 2018 consumer habits.
The session was jam-packed, and took the format of an initial presentation from a senior analyst, and then a panel discussion with experts from a range of industries. Here are a few of the highlights and key takeaways from the day, covering four consumer trends to look out for next year:
Brands will respond to the effects of ocean plastic
GDPR legislation will impact on information sharing
Brands will try to tackle health issues faced by modern teenagers
Consumers will demand more transparency from brands