Golley Retail created a successful P&G owned One Stop Laundry Shop on Asda.com to help boost P&G's portfolio on the online platform.

We were asked to create a solution that would provide a seamless path to purchase for online shoppers, reducing the existing taxonomy across a mixture of products from detergent, to conditioner and fabric enhancers. Video content was created to educate shoppers on the best regimen to keep clothes looking better for longer.

The online shop was live for three promotional periods and resulted in sales uplift for Asda and P&G during the period.

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