We provided a seamless purchase route for online shoppers which reduced the existing taxonomy to drive a mixture of laundry products ranging from detergent to conditioner and scent boosters. We provided the shopper with education during their shop on the best regime to keep the clothes you love looking better for longer and drive trade-up purchase.

What we did:

We launched a P&G owned shop on ASDA.com which was used to show the range of laundry products from P&G's portfolio and was live throughout three promotional periods.

Video content was created to educate shoppers on the best regimen to keep clothes looking better for longer.

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