From a sophisticated, contemporary website, to personalised, premium-quality mailings, email and social campaigns, every element of the marketing is designed to set suitably high expectations for the customer. And in turn, our clients at Audley Villages have developed suitably high expectations of the marketing results.
A highly personalised customer journey is delivered through our email marketing strategy; guiding the customer along their decision path, whilst staying firmly loyal to the brand values. Emails are designed to work in tandem with the direct mail and website and are tightly targeted using our own targeting models.
Using the targeting models designed for each village, we layered social media with email and direct mail to build out the customer experience across multiple touch points. Testing and refining the impact of social media for Audley Villages has proved the high value of this channel.