In early 2016 we were briefed to support BAM Nuttall’s press office, building thought leadership, showcasing key projects and amplifying communications around their regional footprint.
A key communications theme was to strengthen the employer brand. We identified then profiled selected team members to provide a human face to engineering and to build personality. We were particularly keen to break down stereotypes and emphasise the opportunities for women in engineering and trainee quantity surveyor Kat Woodall became a face of the business appearing not only in the media but also on the back doors of BAM Nuttall’s fleet of commercial vehicles across the UK.
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