The Automotive Influencers

Bosch are renowned in the automotive aftermarket; their innovations have shaped the industry for over a century – we needed to show just how much influence they had.

Enter The Automotive Influencers: a bold, disruptive creative concept that borrowed the visual language and tone of social media, but flipped the script. Instead of superficial clout, we showcased Bosch’s real expertise, real innovation, and real authority.

Challenge

With a century-long legacy in the automotive aftermarket and an unrivalled portfolio of high-quality products and services, Bosch wanted to do something bold – something that would redefine how workshops and mechanics across Europe see them. The goal? Cement Bosch as the ultimate strategic partner, build trust, inspire loyalty, and make Bosch the first choice for every repair.

But the road wasn’t easy. The European automotive aftermarket is fiercely competitive, crowded with brands fighting for attention. Our campaign had to cut through the noise – capturing the hearts of workshop owners focused on efficiency and customer retention, and mechanics who live and breathe technical precision. And with Bosch teams spread across more than 20 countries, the concept had to be adaptable, scalable, and unforgettable.

Bosch has shaped this industry for over 100 years. It was time to show the world just how influential they truly are.

Solution

Our research revealed that, in a highly competitive and ever-evolving sector, Bosch’s competitors tended to lean into the future-focused/partnership space. We identified credible space to play in the heritage and expert territories, and our strategy capitalised on Bosch’s long history and enduring focus on innovation. They’re not just trendsetters – they’re the original automotive influencers.

In a digital world saturated with influencers, Bosch stands apart. Instead of superficial clout, we showcased Bosch’s real expertise, real innovation, and real authority. This modern, striking approach made Bosch stand out in an industry where advertising often feels predictable.

The campaign came to life through:

• A set of adaptable, scalable, and unforgettable campaign key visuals that cut through the noise – capturing the hearts of workshop owners and alike.

• A hero video that set the tone for Bosch’s influencer status.

• A suite of #FixItWithMe social videos that riff off the #GetReadyWithMe social trend, competitions and localised case studies tailored for each market.

• Deep-dive technical articles co-created with Bosch specialists, proving their unmatched knowledge.

• Video podcasts featuring Bosch experts discussing cutting-edge product innovations to display the range and depth of their expertise.

• A powerful digital strategy – PPC keyword campaigns, social ads, web banners and display assets – to maximise reach and engagement.

Results

The Automotive Influencers is already positioning Bosch as an “influential” brand in the automotive space:

• Deployed in 28 European countries.

• 64.8m video views.

• 1m clicks.

• Exceptional reception internally and externally.

• The campaign transformed brand perception combining creativity with technical authority.

• Work is currently underway to extend the concept to new product lines and business units.

Testimonial

“Golley Slater has been a highly trusted partner to Bosch Mobility Aftermarket since 2022. They consistently translate complex technical subjects into clear, compelling communications and deliver work that scales across European markets. Their campaigns have driven measurable impact – including increased sales, award‑winning content and strong engagement – while supporting our long‑term shift from product‑led messaging to a broader aftermarket proposition. The team is responsive, reliable and brings valuable strategic insight to every project.”

Claire Cassidy, European Marketing Communications Manager, Bosch Automotive