There’s more to Bosch than meets the eye

We all know Bosch around the home, just open the kitchen cupboard or pop into the garden shed or utility room. But Bosch wanted the world to know just how much of their brand features in the components of the average family car.

What better than a highly engaging online campaign to highlight this fact? And it was our job to take the existing European collateral and repurpose it for the UK market.

Setting the brand awareness challenge

We were provided with a high octane, game show style video to get UK families thinking about how Bosch products feature in their lives.

Our challenge was to drive engagement with this highly effective brand awareness campaign by encouraging views and delivering key brand awareness messages.

Planning for maximum engagement

Our initial task was to identify a target market for our online communications. This resulted in a carefully crafted media plan including the use of targeted emails, online advertising and Bosch UK’s social media channels. The result was an integrated campaign that worked in perfect unison with the existing Bosch Car Service advertising activity.

Turning interest into action

What could be more engaging than a gameshow format? How about the opportunity to take part yourself? This led to the creation of a dedicated microsite to showcase our video and encourage participation in our very own gameshow competition. The competition was linked directly to recall of video content and promoted through our chosen media channels with direct links to the site.

Analysis and refinement

Our approach to campaign monitoring meant the client was able to receive a constant flow of results and analysis. Performance was reviewed through regular reports and updates, which allowed us to adapt and refine our activity on an ongoing basis.

As well as delivering to our key objective of increased brand awareness, we also provided the opportunity for valuable data collection. This enabled Bosch to develop an ongoing relationship with an audience that is willing to engage and interact with the brand.

Results

1,626,933 ad impressions served, nearly 30,000 visits to the microsite, 3063 video views and 960 competition entries, 1 very satisfied client.

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