By Results Marketing
Always inspired. Never out of touch.
The brief: create a dynamic, digital solution to supplement the drive&control magazine.
A simple solution became an expansive project including branding, advertising, microsites, social media, lead generation and email communications enhancing target audience reach - all supporting our new blog launch.
QR Code Technology
Quick response - print to blog
Our challenge: moving our engineering audience from our familiar printed channel across to the new digital blog.
The solution: QR codes have been used throughout the magazine to encourage readers to access the blog landing page as well as redirect into specific articles for varied, more engaging content.
Digital
Connect & Share - 7:51 Blog
Launch our online magazine – the brief seemed simple: just go digital… but the task included aligning to the new website, providing engaging content, creating functionality that supported timely, relevant, innovative, expert views and perspectives.
Start building our online community.