The brief: create a dynamic, digital solution to supplement the drive&control magazine.

A simple solution became an expansive project including branding, advertising, microsites, social media, lead generation and email communications enhancing target audience reach - all supporting our new blog launch.

Our challenge: moving our engineering audience from our familiar printed channel across to the new digital blog.

The solution: QR codes have been used throughout the magazine to encourage readers to access the blog landing page as well as redirect into specific articles for varied, more engaging content.

Creating conversations, building followers, sharing content. Most importantly - close the cycle ensuring we capitalise on key corporate social media channels to drive audiences already engaging with us to experience our new digital platform.