Always inspired. Never out of touch.
The brief: create a dynamic, digital solution to supplement the drive&control magazine.
A simple solution became an expansive project including branding, advertising, microsites, social media, lead generation and email communications enhancing target audience reach - all supporting our new blog launch.
QR Code Technology
Quick response - print to blog
Our challenge: moving our engineering audience from our familiar printed channel across to the new digital blog.
The solution: QR codes have been used throughout the magazine to encourage readers to access the blog landing page as well as redirect into specific articles for varied, more engaging content.