Always inspired. Never out of touch
The brief: To create an identity and brand refresh for the magazine previously known to its audience as drive&control.
Our solution, 7:51 created a smooth transition to the new Bosch Rexroth blog with the promise of insight and inspiration delivered to the target audience each morning at 7.51am.
Creating the promise
Whilst initially, no change to the ‘brand’ was envisaged, as the work began it became clear how important it was to maximise impact to remain ahead of the curve in this ever-changing innovative market segment. The brief: create an engaging, highly-conceptual, challenging and uniquely international name – and so 7:51 was born.
We used print advertisements to bring an interesting dimension to our 7:51 magazine through:
- Enhancing interest around key topics in the magazine
- Creating awareness of the new blog launch
- Introducing the clients new ‘robotic enablers’