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Always inspired. Never out of touch

The brief: To create an identity and brand refresh for the magazine previously known to its audience as drive&control.

Our solution, 7:51 created a smooth transition to the new Bosch Rexroth blog with the promise of insight and inspiration delivered to the target audience each morning at 7.51am.


Creating the promise

Whilst initially, no change to the ‘brand’ was envisaged, as the work began it became clear how important it was to maximise impact to remain ahead of the curve in this ever-changing innovative market segment. The brief: create an engaging, highly-conceptual, challenging and uniquely international name – and so 7:51 was born.



We used print advertisements to bring an interesting dimension to our 7:51 magazine through:

  • Enhancing interest around key topics in the magazine
  • Creating awareness of the new blog launch
  • Introducing the clients new ‘robotic enablers’


7:51 in print

Previously the magazine was produced in a simple, structured newsletter format with limited use of creative design, icons, typography or styling – mainly copy driven editorial and product articles.

To support the dynamic, digital blog platform it was important to create a magazine solution supporting our thought leadership positioning.

A resounding success.

  1. Our 7:51 new magazine blog platform name was infused into various activities at the Hannover Messe launch event
  2. All magazine were distributed before day 3 of the event – previously these were available over the whole show
  3. Various country offices have requested a cut down local leaflet / version.

Interested in this work?

Learn more about our project for Bosch Rexroth by reading our 7:51 digital case study.

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