Our solution, 7:51 created a smooth transition to the new Bosch Rexroth blog with the promise of insight and inspiration delivered to the target audience each morning at 7.51am.
Whilst initially, no change to the ‘brand’ was envisaged, as the work began it became clear how important it was to maximise impact to remain ahead of the curve in this ever-changing innovative market segment. The brief: create an engaging, highly-conceptual, challenging and uniquely international name – and so 7:51 was born.
We used print advertisements to bring an interesting dimension to our 7:51 magazine through:
Previously the magazine was produced in a simple, structured newsletter format with limited use of creative design, icons, typography or styling – mainly copy driven editorial and product articles.
