Young drivers, mature drivers and mothers with young children were the targets of our multi-channel campaign for the Bosch Car Service network. Tight targeting, emotive creative and stories that resonate with the lifestyle, concerns and needs of each group, resulted in high levels of engagement.
A great example of the need to remember the human beings and human motivations involved in complex, technical environments. To raise awareness and increase engagement with this mobile electronic product, we appealed to engineers and encouraged them to showcase their own inventions.
The campaign centred on an ‘Innovation Award’ and the idea that all good engineers have their own big idea, under their hat.
The Bosch Professional Power Tools annual Bonus Bang Bonanza event demands maximum visibility through multiple channels. We campaigned the ‘blue hand’ throughout stores, online and in the press to create high visibility and generate downloads and usage of the Bosch Toolbox App.