By Consumer Brands
We developed a new child friendly, 'not scary' Halloween overlay which could be featured on Capri-Sun NAS packaging, complementing the newly launched packaging and incorporate the new Capri-Sun characters.
What we did:
Working closely with CCEP and the Capri-Sun Team the packaging went from conceptual colour drawings to design and right through to print ready artwork which was rolled-out to retailers for Halloween 2017.