Helping P&G clean up with Mrs Hinch and 2 million instagram hits. A campaign so successful, people stole the POS!

The Challenge:

Re-invigorate what 'Spring Clean' could mean to shoppers, bringing some magic and sparkle back to the retailer event, driving engagement and sales for P&G's household range of products.

The Meaningful Moment:

We put the spring into spring clean, turning a functional product range into an instragrammable sensation.

The Solution:

Using the UK's biggest cleaning influencer - Mrs Hinch - we created a inspirational in-store experience that created a wow moment for our shoppers and even for Mrs Hinch herself. The campaign had several bursts across a number of products and categories, each with its own relevant illustration and messaging.

The campaign was deemed a success - engagement with 3m #HinchArmy followers, Mrs Hinch taking selfies with the POS, shoppers stealing printed materials and even inclusion into her new book - Mrs Hinch: The Activity Journal.