Helping P&G clean up with Mrs Hinch and 2 million instagram hits. A campaign so successful, people stole the POS!
Re-invigorate what 'Spring Clean' could mean to shoppers, bringing some magic and sparkle back to the retailer event, driving engagement and sales for P&G's household range of products.
The Meaningful Moment:
We put the spring into spring clean, turning a functional product range into an instragrammable sensation.
Using the UK's biggest cleaning influencer - Mrs Hinch - we created a inspirational in-store experience that created a wow moment for our shoppers and even for Mrs Hinch herself. The campaign had several bursts across a number of products and categories, each with its own relevant illustration and messaging.
The campaign was deemed a success - engagement with 3m #HinchArmy followers, Mrs Hinch taking selfies with the POS, shoppers stealing printed materials and even inclusion into her new book - Mrs Hinch: The Activity Journal.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.