Coca-Cola & Pringles

Challenge

Take learnings from the German market, and activate the partnership between Pringles and Coca-Cola in shopper channels.

Solution

Due to the success of the partnership between Coca-Cola and Pringles in the German market, Pringles developed a limited-edition pack to be a perfect fit for the drink and snacking/sharing occasion.

It was our job to take these learnings and the limited-edition packaging and create a shopper toolkit for these two brands, both with strong and well-known branding.

The shopper toolkit we created included key visuals, suggested messaging along the shopper journey and recommendations across several touchpoints including instore, social and digital. The toolkit was created for the WEBU market, so translation also had to play a part.