After a stand-out performance working with Coca-Cola European Partners for their FIFA World Cup 2014™ shopper activation, Golley Retail led the line once again for the UEFA Euro 2016™ competition.
What we did:
We created the communication to suit the channel and the mind-set of it’s shoppers and successful customer sell in tools.
We used and deployed assets for holistic country wide activation within a tight time period and provided innovative digital solutions including the first real time mega-display at front of store.
Our goal was to make the pre- and in-tournament campaigns absolutely unmissable covering 7 channels, 14 retailers, targeting 4 different audiences to communicate to the shopper, customer, field sales and B2B.