Coleg Gwent is one of the largest further education colleges in South Wales. In 2018, with a declining 16-18 demographic and a change in leadership, the college needed support to launch a new recruitment strategy that would disrupt the local marketplace, drive new applications, alongside nurturing applicants to enrolment, ultimately adding capability to the college’s internal resources.
The Golley Slater Solution:
Implementing an acquisition & nurture strategy for new applicants included the execution of a full media campaign including programmatic, social, direct mail, out of home, email and more. Telephony support ensured that every application was maximised, with additional touchpoints during the key summer months.
Golley Slater were able to engage and convert many students that the college would previously have not had the resource to turn around – enquirers not applied, interviews not attended, and offers not accepted.
- 27% of historic enquiries converted to applications
- 47% of DNA interviews rebooked
- 92% confirmed enrolments from pre-event engagement
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