The company was only a few years old when they decided that a new phase of brand development was required to move the business forward. Although the startup brand had served them well to date, Autto identified a need for an evolution to reflect their business success and strength.
Collaborating with the team at Autto, we held a nutcracker session to establish the current brand position and identify its strengths of its mission and values that need to be reflected.
A bolder, updated brand was developed to reflect their more confident brand positioning and business ethos. This was implemented through web design and across a range of print collateral.