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The challenge...

Diet Coke is the most consumed cola in GB, but TCCC wanted to get back into consumers' minds and rekindle love for the brand, reconnecting with and retaining their loyal, lapsed and new consumers.



The solution...

To drive consumption frequency focusing on the 'break' occasion, TCC teamed up with Readly, a digital magazine subscription platform, to offer shoppers a free two-month trial and the chance to win a year's subscription.

We brought to life the campaign with key visual messaging and developed a full shopper toolkit to show the roll-out across both digital and print touchpoints in the Grocery and Convenience environments.


The results...

Ongoing. The campaign launched in March 2021

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