Aim: Golley Slater were tasked by the Football Association of Wales to promote the Wales vs Slovakia Game, which was held on Sunday 24th March.
Target: Our focus was to target individuals based on previous ticket purchases and those who have interest in sports, family trips away and events, targeting pan Wales.
Challenge: To raise awareness and to drive traffic to the website to increase ticket sales.
Solution: We used our in-house Programmatic Trading Desk for detailed targeting, bus street liners for frequency and D6’s and Malls on the popular high street for exposure.
Outcome: An early Dan James strike ensured Wales started their European Championship campaign with a victory! A fantastic attendance of over 31,500 was delivered.