FOR Cardiff

In 2017 we created FOR Cardiff, a new brand name and identity for Cardiff BID (Business Improvement District). Research – and a pinch of common sense – told us that the existing name didn’t communicate the organisation’s objectives and purpose: to invest in and improve the city centre using an annual £1.5 million budget.

From street wardens for peace-of-mind, to street parties for enjoyment, from joint procurement schemes for saving money, to clever marketing campaigns for attracting visitors – ultimately everything the BID does is FOR Cardiff.

The bright, modern identity was designed to be highly visible at street level and conveys that FOR Cardiff is all about the collective coming together to do great things for the city’s residents, visitors, businesses, services, events and more.

spend on a gift card FOR Cardiff

Get in touch

Fancy a chat? Whether you’re looking for a fully integrated agency or a specific specialism, we’d love to hear from you.