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The challenge...

The initial brief was to design packaging for a razor that would be available exclusively in Superdrug. The packaging had to be simple and premium and appeal to Gen Z consumers.

The solution...

The Monochrome Collection was born. And, following the success of our solution, we were given sole charge of the entire Black Friday launch campaign. Which included in-store display, social media posts, press ads and online advertising to drive shoppers to Superdrug stores.

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