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The challenge...

Gillette asked us to create a new pack and launch campaign to help shoppers understand their new packaging is fully recyclable.

The solution...

Our simple pack design and comms toolkit, including press ads, showcased the brand’s partnership with Terracycle and drove awareness of the easy step-by-step recycling process. As a result, shoppers were left in no doubt as to how they could do their bit for the environment.

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