In May 2016, Golley Slater was appointed by Hilton hotels to celebrate London tourism with a focus on four British themes: Royal, Harry Potter, Shakespeare and Music.
For one of these key pillars, and in celebration of the Queen’s 90th birthday, we worked with Hilton to offer a Royal Etiquette Class at their luxury five star hotel, Conrad London St. James.
We launched a proactive media relations campaign, engaging with national, consumer lifestyle and broadcast journalists for a press event to launch the classes. Etiquette expert William Hanson took guests through an A to Z lesson teaching them how to have afternoon tea with the Queen. The launch of the Royal Etiquette Class alone reached a media audience of over 60m.
The Fans of London campaign has total audience reach of 164m.