Helping Honest Lemonade Land with a Splash
Shopper Marketing Launch Campaign
Challenge
Coca-Cola challenged our shopper marketing team to create a launch campaign that would make Honest a true favourite across the UK.
Solution
Our solution was to get shoppers’ lips smacking with photography and art direction that captured the naturally refreshing taste of organic lemonade. We then built a compelling sell-in presentation for retailers, followed by a toolkit that included key visuals, brand and activation guidelines for every retail environment.
