Helping Honest Lemonade Land with a Splash

Shopper Marketing Launch Campaign


Coca-Cola challenged our shopper marketing team to create a launch campaign that would make Honest a true favourite across the UK.


Our solution was to get shoppers’ lips smacking with photography and art direction that captured the naturally refreshing taste of organic lemonade. We then built a compelling sell-in presentation for retailers, followed by a toolkit that included key visuals, brand and activation guidelines for every retail environment.