A key element of Hoover’s media relations strategy is to secure product showcase opportunities and to generate reviews.

We manage a programme of publishing house tours to showcase their latest range of vacuums and irons to national press, homes and interiors editors and consumer lifestyle media.

Our approach provides a complete turnkey solution – from booking the venue and designing the invite to engaging media, setting up the room on the day and ensuring coverage is generated post event.

For our most recent press tour, we had 42 attendees in total, with journalists from over 27 titles including Elle Decoration, Daily Express, House Beautiful, Cosmopolitan, Prima, Country Homes and Interiors, Woman and Home and Ideal Home magazine.

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