We were asked by the makers of some of the UK's favourite kitchen and household towel brands, to launch their newest product to the UK market.

The latest addition to their brand line up is Regina Wish — a smart kitchen roll that is super-absorbent and uniquely designed to give people the ability to choose only what they need to waste less. Lasting longer than conventional rolls, its handy sized sheets can tackle any mess or spill, no matter the size.

What we did:

Having previously developed the design language and packaging for the rest of the range, we created a stand-out packaging that felt part of the Regina brand family whilst highlighting the unique features of Wish.

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