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Regina Blitz is the No.1 branded Household Towel in the UK. Not just for kitchens, Blitz is perfect for cleaning windows, mopping up spills, cleaning bathrooms and kitchens, and even cleaning up after pets. Plus, its extra-large sheets and triple layer strength means you don’t just clean it, you Blitz it!

The ASDA activity was designed to engage with Regina’s already loyal consumer base, but also speak to new consumers and really embed Regina Blitz into households during the festive season - both in the run up to and during Christmas.

What we did:

Intertissue tasked Golley Retail with creating a look and feel for their exclusive ASDA Regina Blitz competition - ‘Blitz your Christmas with Regina’. Customers were given the opportunity to win the most unforgettable Christmas all thanks to Regina Blitz! This included a professional chef to prepare and serve dinner to 8 guests on Christmas Day, a personal shopper with £1,000 present allowance, decorations and all of the Christmas Eve essentials and a 49" Smart TV and home cinema system. Plus, over 100 other prizes to be won including gift vouchers and Christmas hampers.

With such an amazing competition, it was key to visually communicate this in a seasonally relevant and exciting way that was on brand. The competition spanned cross channel both instore and online including barkers, the Christmas Special ASDA Magazine, OK! Magazine, interactive online banners on ASDA.com and a sponsored post featuring on Asda’s Facebook page.

A hugely successful campaign resulting in over 20,000 entries!

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