Jelf needed to convince customers and new prospects to look closer at their offering and challenge preconceptions. The powerful purple eye created impact at trade events and through direct and digital channels.
We carried out an extensive touch point analysis planning project for Jelf, which enabled them to engage with customers and prospects more effectively and with greater impact.
The Jelf purple eye was seen in direct mail, online and at trade shows, reinforcing the brand with channel-relevant messaging.
As part of our touch point analysis we were able to identify cross sell opportunities that would increase customer value.
With an established narrative and impactful creative, Jelf were able to successfully cross sell under the same campaign theme.