King C Gillette X Movember

Creative Advertising – Crafting campaign elements for a partnership with purpose

Challenge

Movember is an important partnership for Gillette and for this campaign, the focus was on male suicide. It was our job to create campaign elements to support this sensitive subject.

Solution

Working with the KCG and Movember TOV, we created a series of assets which highlighted the issue of male suicide and how to support those that may be struggling.

These assets, both dynamic and static, were used across social, digital and in store channels.

All assets had a clear CTA to donate or find out more information at movember.com/Gillette